Stories by Brandon Andersen

•	Tech Innovation Presents New PR Challenges (Environmental PR) Fri., Feb. 5, 2016 Innovations and public support for green tech have reached new highs, but those who position themselves with the right communication strategies will find the most potential amidst this change.

•	Crisis Preparation in a Digital Age (Crisis Communications) Mon., Jan. 11, 2016 Crisis communication has changed from a primarily reactive tactic, to one that requires speed and proactivity.

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What Sports Brands Have Turned to Weekend Warriors (Entertainment & Sports PR) Wed., Dec. 2, 2015 Michael Jordan, Derek Jeter, Peyton Manning, Serena Williams and other successful athletes have turned influence into multi-million dollar endorsements.  Weekend warriors and niche personalities also spread messages to the right audiences — and can do it at a fraction of the cost.

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Technology's Role in the Future of Influencer Outreach (Technology PR) Thu., Nov. 19, 2015 Influencer outreach has evolved from just competing to earn an article — or even a quote — in a story. The perimeters of influence have widened, and the influencer’s role has evolved. Now and henceforth, influencers are all around us.